Visual Experience Architect • Lighting Designer
Award‑winning visual experience architect for high‑stakes events
David Roberts has designed the lighting and visual experience for Super Bowl 50 on CNN, Magic: The Gathering Championships on ESPN2, Pan American Games venues, and Fortune 500 events worldwide.
Experience by the Numbers
We focus on making your audience, brand, and message look their best.
The numbers don't lie. In our history, we have designed, programmed, and executed on:
3,500+
Venues worldwide
2,548
Events over 40 years
1,362
Music tour shows
360+
Corporate productions
Most of our work comes from long‑term relationships and referrals, so we treat every project as if we’re earning the next one. The spotlight belongs on you.
Trusted by
Trusted by some of the biggest names in the world
Lighting design and production support, end‑to‑end
Engineering Visual Solutions
That Solves Problems
Visual Strategy &
Consultant
David works with your creative team during the concept phase — before budgets are locked. We align visual strategy with business objectives and engineer solutions that work within your constraints.
Technical Problem Solving
Impossible venue constraints? After 3,500+ venues, PSDG has solved these problems hundreds of times. You get proven solutions, not experimentation.
Visual Experience Architecture
Complete visual environment design, coordinating lighting, video, scenic, and set design. Not disjointed elements, but cohesive experiences where every detail serves the story.
Broadcast & Multi-Platform
Multi-industry awards and Emmy Award recipient for automated lighting innovation. 178 broadcast productions, including Pan American Games and Super Bowl 50, on CNN, totaling over 100M+ viewers.
Production Orchestration
Managing vendors, coordinating crews, and ensuring all moving parts work seamlessly. David's 40 years of relationships mean he knows who to call to run complex productions without chaos.
Real-Time Trouble
shooting
On-site expertise when things go wrong... and they always do. After 2,301 events, PSDG already knows the solution while others are still diagnosing the issue.
A team who helps you realize your vision
Award-winning
Visual Experience
Architect
For more than 40 years, David Roberts has helped production teams, agencies, and brands translate complex ideas into clear visual experiences, from intimate executive meetings to international broadcasts.
David Roberts
Emmy Award winner with 40 years, 2,548 events, and 3,500 venues of visual experience architecture. Work spans Super Bowl 50, Magic: The Gathering Championships on ESPN2, Pan American Games venues, presidential campaigns, and long‑term Fortune 500 partnerships, including Genentech, Cisco, and Charles Schwab.
Now is the time